Whip Media Launches Movie Analytics Solution

Los Angeles-based Whip Media Group has launched a real-time movie analytics solution called CVM Insights, offering consumer intelligence to media companies as releases are switched from cinemas to on-demand platforms.

Whip's enterprise platform tracks billions of consumer actions and financial transactions to help buyers and sellers of content. The firm's new CVM (Content Value Management) Insights solution is driven by its TV Time content tracking platform, with a global community of 15 million users who have reported more than 17 billion views of TV and movie content across 230,000 titles. TV Time tracks users who follow a movie in advance of its original release date, and combined with machine learning converts that signal into the prospective audience's demographics, viewing habits, watch history and motivations.

CVM Insights uses TV Time to help studios and steaming platforms better understand demand for a movie title, as more viewing takes place on digital platforms. The solution tracks audiences' intent to view movie titles before they are released, to predict whether those titles will be popular. It also provides audience intelligence on library titles, including demographics, device usage and activity on cross-title viewership; and it monitors spikes in audience interest and consumption. Analytics tracked include anticipation, affinity, engagement and emotional response.

Whip's Chief Revenue and Strategy Officer Carol Hanley (pictured) comments: 'Movie consumption behavior across theatres and streaming platforms was converging even before the COVID-19 pandemic. Now as theatrical windows are closing, understanding consumers' interest in a given title across the movie's entire lifecycle, from pre-release to SVOD distribution, to determine how a movie will ultimately perform, makes CVM Insights movie data a central component to decision making'.

Web site: www.whipmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.