Merkle Promotes Taverner to Lead New EMEA Tech Arm

Marketing and CX management company Merkle has promoted Sam Taverner to lead its newly created EMEA Technology Services division. Ben Gott takes over Taverner's previous position as SVP Marketing Solutions Europe.

Owned by marcoms group dentsu, Merkle uses technology and analytics to understand consumers and drive people-based marketing strategies. The new division brings together dentsu's CRM (customer relationship management), commerce and content capabilities under Taverner (pictured).

Taverner joined Merkle in 2017 after the firm acquired CRM, marketing and decision management solutions provider Comet Global Consulting, where he worked as UK MD. In the newly created role of EVP, Technology Services EMEA, he will be responsible for establishing a set of services using Merkle's global nearshore and offshore delivery centres. Gott takes over the leadership of Merkle's Marketing Solutions division in the UK and Spain, reporting to Taverner and leading the firm's integration across dentsu's CXM across EMEA. He also oversees the firm's data platforms, data management, and marketing technology capabilities.

Michael Komasinski, President of Merkle and CEO of dentsu's CXM Line of Business across EMEA, comments: 'Customer experience transformation requires the bringing together of digital and data capabilities to meet ever-changing consumer expectations and the technology landscape. Integrating our technology services under the leadership of Sam and Ben will help organisations evolve with speed and agility to meet their customers' needs'.

Web site: www.merkleinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.