Familiarity with store layout, already the most important factor in choosing a grocery store, is becoming still more important to the UK's shoppers according to IGD. However, improvements in shopping experiences over the last year are mainly put down to price factors.
Food and grocery think tank IGD run the Consumer Watch study to measure consumers' attitudes to food and associated issues. The latest findings show that price is still the second most important driver, chosen by 17% of consumers. Store layout has risen from 35 to 43% in the last year while price has slipped from 21% to 17%.
Top three determinants of store choice | ||
2004 | 2003 | |
I know the store layout | 43% | 35% |
I like the prices | 17% | 21% |
It's the easiest store for me to get to | 10% | 14% |
Top three determinants of food choice in retail | ||
2004 | 2003 | |
Knowing all the ingredients in a product | 17% | 15% |
If it is a brand name I know | 16% | 15% |
The price of the food | 11% | 12% |
Top three determinants of food choice in foodservice | ||
2004 | 2003 | |
Knowing all the ingredients in a meal | 17% | 14% |
If I am going to like the taste of the food | 16% | 24% |
The price of the food | 13% | 12% |
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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