US-based Teikametrics, Inc., which helps clients optimise their Amazon and Walmart sales and profitability, has acquired Israeli ecommerce market intelligence solution Adjusti.co, thereby adding marketplace insights and competitive intelligence to its SaaS platform.
Teikametrics was founded in 2013 and offers an AI-powered Marketplace Optimization Platform which optimizes more than $6 billion in value for thousands of sellers. Buying Adjusti, which is based in Tel Aviv, will also enhance Teikametrics' existing AI-powered advertising algorithms with proprietary data. The new Marketplace Intelligence solution will be available as part of the company's newly launched Flywheel 2.0 version. Under the terms of the acquisition Alon Maltzov, co-founder and CEO of Adjusti.co, will join Teikametrics as General Manager of Market Intelligence, while co-founder and CTO Or Nuri becomes Head of Engineering of Market Intelligence.
The firm says that while market research, product rank trackers and competitive tracking tools for Amazon are widely available standalone, their lack of 'deep integrations' with advertising tools makes it hard to action the results. The new combination will optimize advertising and inventory simultaneously, giving clients 'a holistic platform to drive better outcomes and performance for their marketplace business'.
Teikametrics CEO Alasdair McLean-Foreman comments: 'On fiercely competitive marketplaces like Amazon or Walmart, proprietary data and insights around marketplaces and competitive intelligence provides ecommerce businesses with an immense advantage. By offering Market Intelligence solutions in Flywheel 2.0, we can help our customers gain unprecedented visibility into the market, and enable better decisions for their business'. Maltzov adds: 'Joining Teikametrics is very exciting for the Adjusti.co team. We believe that proprietary market intelligence data can be used to improve optimization for critical functions across an ecommerce business. Integrating data and applying AI and machine learning is the key to unlocking the greatest value from the millions of data points Adjusti.co captures'.
Web site: www.teikametrics.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.