Dun & Bradstreet Launches DIY Data Management Platform

In the US, business data and analytics provider Dun & Bradstreet has launched a self-service data management platform called D&B Connect, to help users connect, manage and visualize data across an organization.

The new solution gives users access to a 'complete view of the customer' via the Dun & Bradstreet Data Cloud. Building on a global dataset and proprietary AI-powered matching algorithms, D&B Connect offers a centralized hub through which to manage data in systems such as customer relationship management systems, marketing automation platforms, data lakes and customer data platforms. It also provides identity resolution capabilities, and dashboards to improve collaboration across departments.

Michael Bird (pictured), President of Sales and Marketing Solutions, comments: 'With D&B Connect, we put the power to manage data quality in the user's hands, enabling our clients to reduce time spent on data management from weeks to hours. We will continue to innovate across our sales and marketing portfolio to reduce martech complexity by integrating directly into the workflows of our clients so they can focus on growing their businesses'.

Web site: www.dnb.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.