Digital MR products and solutions company Borderless Access has launched a sub-brand, BA Health, combining a range of technology and analytics-driven research capabilities for clients in healthcare, life-sciences and diagnostics, with a team strengthened by 24 recent appointments.
Borderless Access provides technology-based consumer analytics solutions including BA Insightz, SmartSight, Panel Solutions and proprietary 'hyper-niche' digital panels totalling more than six million members across 34 countries. In addition to the 24 appointments already made, the firm says it plans to double the size of the healthcare team in the next six months.
BA Health brings together real-time intelligence, real-world solutions, digitized business intelligence and reporting, market access and health economics and outcomes research. The BA Insightz brand is also new and consolidates all the company's research techniques and digital tools, including the use of AI and ML algorithms.
CEO Ruchika Gupta (pictured) comments: 'Healthcare, at its core, is about caring for people and improving lives. Over the last decade, the insights and research space within healthcare has gradually shifted towards digital methodologies. At Borderless Access, we strongly believe the future of healthcare research will be an amalgamation of new age digital tools, primary and secondary research and data analytics. The launch of BA Health unifies our full range of digital capabilities to cater to the healthcare industry and service our clients more efficiently'.
The company is online at www.borderlessaccess.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.