Panel provider Intra Research has appointed Marina Moshenska as its new CEO, with incumbent Kaspar Jänes moving to the Chairman's role.
The firm has expanded its panel coverage from Eastern Europe and the Baltics via the Middle East to other parts of Europe, Southeast Asia and Africa including, recently, India, Germany and Poland.
Moshenska (pictured) has fourteen years' experience in the research industry, including work at Nielsen, GfK and Norstat. She joined Norstat in 2008 as a Project Manager, then worked as a Key Account Manager and was promoted to MD in Latvia from 2012-14, helping to establish some of the first online panels in the region. Arriving at Intra in 2019, she has focused on developing business in Europe and headed sales for Estonia, Latvia, Lithuania, Ukraine, Belarus and Russia.
Jänes says he will be 'glad to be able to concentrate on strategy and acquisitions', adding: 'Even though the future is automated, we take pride in being able to offer custom service full research agencies from scripting to data delivery'.
Web site: www.intraresearch.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.