Social Media Analyst Talkwalker Expands to Japan

New York-based social media listening and analytics specialist Talkwalker has opened an office in Tokyo.

Talkwalker's analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social media networks, news web sites, blogs and forums in 187 languages. In January, the firm launched a data visualization tool called Conversation Clusters, to enable marketers, PR professionals and consumer insight analysts to uncover and visualize the context around any topic.

The firm, which also has offices in Luxembourg, San Francisco, Frankfurt, Singapore and Paris, has more than 400 employees across the globe. In Japan, it already boasts more than 50 clients and offers localized functions and data coverage, such as an advanced AI engine that optimizes Japanese sentiment accuracy, and two years of historical Twitter data.

CEO Robert Glaesener says the firm has already seen 'huge success' in the APAC region, and the new office will provide an opportunity to connect further with the Japanese market. Ben Soubies (pictured), MD of JAPAC, adds: 'Our focus on innovation, means we offer a solution that exceeds the needs of local clients. No other competitor matches our capabilities, with more planned for roll out this year, including launching Conversation Clusters in Japanese'.

Web site: www.talkwalker.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.