Intuiface and Sightcorp in Tailored Digital Signage Deal

In Europe, data-driven digital signage provider Intuiface and face analysis specialist Sightcorp have integrated their solutions to create a no-code approach to running and measuring digital out-of-home ad placements, delivering individually targeted content at the right time and place.

Intuiface's digital experience platform will be used to create interactive digital content for physical locations, and connect those experiences to a real-time stream of anonymised face analysis data produced by Sightcorp's DeepSight Toolkit. The latter is automatically combined with additional data drawn from sensors, including demographics, speech and movement. This can be used to trigger the display of in-context content - for example based on age and gender - and for visualizing the data, using Intuiface's analytics solution to determine content effectiveness relating to views, impressions and dwell time.

The result is a solution for personalized content different from other code-dependent options currently on the market. According to the firms, new users can produce dynamic content in just minutes, while existing Intuiface users can, for the first time, sell measurable ad space at a premium. As part of the deal, Intuiface and Sightcorp have created the Audience Analytics Bundle - a single-price solution combining their respective runtimes with ready-to-use content; and Intuiface users can also incorporate the Bundle's face mask detection experience within their existing projects.

COO Intuiface Vincent Encontre says the partnership has 'cracked the code and created something that can be adopted by any team interested in audience-aware, data-rich DOOH deployments'.

Web sites: www.intuiface.com and www.sightcorp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.