Expansion Funds for CallRail

Atlanta-based call tracking and marketing platform CallRail has received an additional $56m in funds from two of its existing investors.

The money, from Sageview Capital and Leaders Fund, brings CallRail's total raised to date to $132m, as its annual recurring revenue hits $60m following growth of more than 30% this year. The firm says consumers in the US have 'turned to the 'phone' during the pandemic, with a 35% increase in call volumes between June 2019 and June 2020.

CallRail was established in 2011, boasts almost 200 employees and provides a platform linking data from calls, forms, chat and other sources for 'perfect visibility' into digital marketing efforts - seamlessly routing leads and integrating with marketing and sales platforms such as HubSpot, Salesforce and Google Analytics. The integrated platform has grown out of the firm's multi-touch attribution insights service over the last two years, with the addition of new features Form Tracking, Conversation Intelligence and Lead Center - these offer lead capture, automated call transcription and analysis, and lead management / prioritisation.

CRO Mary Pat Donnellon (pictured) comments: 'By learning from and partnering with our customers to expand our products, we continue to push the status quo in and have become a fully-integrated marketing and analytics platform, helping SMBs improve efficiency and productivity'. CEO and co-founder Andy Powell adds: 'We started CallRail nearly 10 years ago because there weren't any call tracking services available to small businesses that were affordable and tailored to their specific business needs. Today, we are extremely proud of the platform we built and how it has democratized insights and tools that help SMBs manage and improve their overall marketing strategies, ultimately enabling growth'.

Web site: www.callrail.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.