Engel & Völkers Debuts MaX Marketing Intelligence Tool

In the US, luxury real estate brand Engel & Völkers has launched a marketing intelligence platform called MaX, to help its real estate advisors develop custom marketing strategies.

Engel & Völkers currently operates approximately 225 shop locations with more than 4,200 real estate advisors in the Americas. Its new MaX business intelligence platform analyzes both external and proprietary data - such as geography, target clientele, and current listings - to provide the firm's Americas advisors with a customized marketing plan to reach and influence ideal clients at the point when they are buying or selling a home.

MaX offers advisors a series of questions around their ideal clients, listings and market. Based on the responses received, the solution analyzes millions of data points on market information, home sales data, demographic trends, and consumer behavior and intent from the company's existing data. This data is gathered from original studies, conducted to identify the marketing channels that directly influence different types of homebuyers and sellers to choose an agent or view a listing.

Nathan Kimpel (pictured), SVP of Technology, explains: 'Built on an AI engine that analyzes millions of external and proprietary data points through a Bayesian inference model, MaX has the ability to develop billions of unique marketing strategies, but ultimately provides the best permutation based on an advisor's specific market, areas of focus, and business growth strategy. Seeing the data sets come together and bring this platform to life is a milestone for our brand and unique to the industry - and this is just the beginning'.

Web site: www.engelvoelkers.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.