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Acquisition Takes Data Firm Fanplayr into Japan

January 4 2021

Behavioural targeting firm Fanplayr has acquired Tokyo-based reseller and development company Jamu, a long-term partner.

Hideaki Ueda, Simon Yencken and Derek AdelmanWith headquarters in Palo Alto, California and existing offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam and Melbourne and Tokyo, Fanplayr operates a cloud-based platform using behavioral data, machine learning and AI to help eCommerce sites understand visitors' intent, and then deliver real-time, targeted messages and offers to specific segments.

Jamu was founded in 2012 by former Reuters exec and Fanplayr investor Hideaki Ueda (pictured left), who comments: 'Expansion to Japan has been a reliable source of growth for successful foreign technology companies. Classic examples are Apple and Oracle. Penetrating this market is challenging and a visible commitment is absolutely necessary, which takes time. For these reasons, I encouraged my friends at Fanplayr to start in Japan as early as possible'.

Fanplayr founder and CEO Simon Yencken comments: 'Being the third largest economy in the world, Japan to this point has been underrepresented in terms of e-commerce as a percentage of sales. Fanplayr aims to change that, with a presence in Japan as well as Latin America, Europe, United States and Australia'. He adds: 'Ueda-san's legendary business development and sales acumen have fueled our international expansion efforts'. Derek Adelman, Fanplayr VP Asia Pacific, comments: 'The wonderful experience of working with Jamu Inc., Ueda-san and his team has not only proven that Japan can be a profitable marketplace, but that it can also be an incredible source of product features aligned around the core value of respect for the customer'.

Web site: www.fanplayr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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