London-based YouGov has launched panels in fifteen new markets across Europe, South America, the Middle East and North Africa.
In Europe, YouGov is establishing panels in Belgium, Bulgaria, Croatia, the Czech Republic, Greece, Hungary, Ireland, the Netherlands, Portugal, Romania and Slovakia. Meanwhile, in South America, the company is expanding into Argentina and Colombia; and in the Middle East and North Africa, YouGov is building panels in Lebanon and Morocco.
According to the firm, this is the biggest simultaneous expansion of YouGov's panel, and presents the company with 'significant commercial opportunities' through its extended reach. The new panels will mean it is adding to its eleven million+ panellists worldwide, providing clients with data from 59 global markets in total, with a potential for further expansion in the future.
CEO and co-founder Stephan Shakespeare (pictured) comments: 'Our highly-engaged proprietary panel is one of our greatest strengths as a company and we are excited to expand into these new markets as we continue to invest for growth in line with our strategy. We are committed to offering our clients a connected data proposition that provides a continuous stream of consumer insight data globally, and these fifteen new panels mean we can better serve clients across the world.'
Web site: www.yougov.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.