Ad management and data-driven creative platform Flashtalking has acquired MRC accredited ad fraud specialist Protected Media for an undisclosed sum.
From its offices in Tel Aviv and New York, Protected Media offers a suite of cyber methodologies to protect its customers from sophisticated ad fraud. The firm is accredited by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration on OTT, as well as desktop, mobile web, and mobile apps. In addition, its patent pending CTV solution offers a 'three-way authentication' verification system, which the company says guarantees the validity and quality of any given transaction across the CTV supply chain.
According to Flashtalking, the deal makes it the only independent ad server with an MRC accredited solution for fraud detection across the OTT segment. Flashtalking CEO John Nardone comments: 'Most recently, we have invested in our OTT/CTV partnerships and platform integrations with other verification partners, but this acquisition takes that commitment to the next level. As the only media-independent ad server with a solution the MRC has accredited in this arena, Flashtalking can ensure that clients will never have to doubt the quality of their impressions, especially expensive, high value OTT/CTV impressions.'
Web sites: www.flashtalking.com and www.protected.media .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.