US-based digital ad automation platform Centro has acquried predictive ad technology firm QuanticMind, for an undisclosed sum; and plans add 150 new staff elsewhere.
QuanticMind's Platform brings together a brand's sales and marketing data, then uses tools for campaign optimization, AI-based predictive analytics and full-funnel reporting to help them engage with consumers throughout the journey.
Following the buy QuanticMind will be integrated with Centro's flagship digital media automation platform 'Basis', and its 30 employees will slot into Centro's staff of 700 across 44 offices in North America, South America and Europe. Centro says it plans to hire more than 150 new employees across its product, engineering, data science, operations and sales teams.
Centro CEO Shawn Riegsecker (pictured) comments: 'Embedding QuanticMind's data science, AI-driven algorithms, and SEM software with the benefits of workflow automation and programmatic advertising in Basis takes us one step further to completing our vision of a singular, unified platform. This will help advertising agencies and marketers save time, money and resources by eliminating data and process silos through improved organization and automation of critical functions'.
Web sites: www.centro.net and www.quanticmind.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.