Comscore Adds AI Capabilities with Hive Partnership

Comscore has partnered with enterprise AI solutions provider Hive, to expand the integration of artificial intelligence across its product portfolio.

Through the deal, Hive's AI-driven datasets will be incorporated into Comscore's product portfolio, enabling the creation of new products and expanded capabilities. This begins with the launch of the 'reimagined' Comscore Branded Content measurement platform, which will use Hive's computer vision technology to provide brands, agencies and rights holders with measurement of branded content and sponsorship.

Key features of the platform include always-on monitoring of in-content brand exposures across more than 100 national TV networks, with the ability to integrate modular measurement across social media, eSports, over-the-top video, and theatrical releases. It also offers exposure reporting across 5,500+ 'pre-trained' brands in Hive's logo detection model; use of Hive's object detection models; real-time processing with daily updates; and matching of branded content occurrences with exposure data from Comscore's measurement footprint.

Carol Hinnant (pictured), Chief Revenue Officer, Comscore, comments: 'Our partnership with Hive further accelerates Comscore's commitment to innovation. Integrating Hive's industry-leading technology into our product portfolio will create further differentiated products that help our clients achieve their measurement agendas'.

Web sites: www.comscore.com and www.hive.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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