Cultural insights agency and Hispanic sample provider ThinkNow has upgraded its ConneKt audience planning and segmentation tool, promising a more robust platform with enhanced user experience. In addition, adtech professional Jonathan Saquicili has been hired as ConneKt Product Manager.
ThinkNow is a research technology company helping businesses and government agencies identify cultural drivers influencing consumer decisions, and owns and operates the DigaYGane.com Hispanic online panel. Its ConneKt tool enables brands to adapt to changing US demographics and develop effective audience planning and media strategies, and is described by the firm as 'the only audience planning and segmentation tool focused on helping companies reach, engage and authentically connect to multicultural consumers'.
The new ThinkNow ConneKt Plus features faster database inquiries, customizable audience personas and 'vivid visuals'. Saquicili (pictured) previously worked as an Account Coordinator at CBS Television before working at dentsu / Merkle, where he initially served as Product Manager, Data at Merkle, before moving to the role of US Co-Lead for dentsu's Multicultural Business Resource Group. In his new position, he is responsible for managing ConneKt's growth and future product upgrades.
Co-founder and Principal Mario Carrasco comments: 'We are grateful to have Jonathan leading the next phase of our platform, ThinkNow ConneKt. His experience couldn't be more aligned, his work with diversity and inclusion efforts, AdTech experience, and product management experience in the multicultural marketing space makes him a perfect fit for our organization'.
Web site: www.thinknow.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.