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Behaviorally Hires EU Leader in Geneva

April 26 2021

Shopper insights firm Behaviorally has expanded its EU team with the appointment of Adeline Adam as Vice President, Market Development, based in Geneva.

Adeline AdamThe company was previously known as PRS IN VIVO USA. Adam (pictured) will support clients in Continental Europe and brings more than twenty years of qual and quant research experience, notably in FMCG consumer insights and innovation, and from firms including Nielsen and Catalyx.

EU and UK Managing Director Alex Batchelor says the company has continued to operate globally through its relaunch, and comments: 'Adeline has deep experience in client service with FMCG brands across Europe. She also has the entrepreneurial mindset to bring new techniques to clients, delivering agile consumer and shopper insights that translate to growth. Adeline is precisely the sort of talent that supports our digital-first mission to leverage Behaviorally's legacy of experience in shopper marketing and our unique behavioral framework in order to help clients drive shopper growth'.

Web site: www.behaviorally.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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