Toronto, Canada-based employee-owned consumer packaged goods research specialist Hotspex has partnered with retail execution software provider Shelfgram to develop new MR products providing insights based on real-life shelf audits, at scale.
Shelfgram's platform is used to collect and share retail insights from the field, enabling teams to find shopper insights, monitor in-store promotions and spot retail trends before they become trends. Through the partnership, the firms say that Shelfgram's 'visual intelligence' solution will bring in-store context alongside shopper data, to help validate insights, and inform stronger category management strategies.
Bram Warshafsky, founder of Shelfgram, says that his firm is excited to be enabling the team at Hotspex to develop new market research products that will unearth and validate new insights for their clients. Gera Nevolovich, Chief Commercial Officer of Hotspex, adds: 'For over two decades, we have been enabling our clients to build joint business plans with their retail customers, so our client advisors are proficient with a number of data sources. Store data and photos taken in market have always been a missing piece of the analysis and with the Shelfgram integration, we're able to answer our clients' questions in a more complete way.'
Web sites: www.hotspex.com and www.shelfgram.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.