Blis Expands in Japan, Asia and North America

Location data ad technology firm Blis has entered the Japanese market through a partnership with digital transformation specialist Innovator Japan. The firm has also announced a Hong Kong franchise, which also covers Taiwan, and signed a reseller agreement in North America.

Established in the UK in 2004, and now operating in 40 offices across five continents, Blis uses location data, as well as consumer behaviour and lifestyle indicators, to profile and understand audiences. Using an opted-in global planning and measurement panel, it reaches audiences without reliance on personal data. In addition, the company has launched a suite of products in the UK, US, and ANZ markets: these include Audience Explorer, to help brands discover what makes their customers unique and build media plans; and Dynamic Audience Targeting, which uses anonymised signals from lifestyle characteristics and affinities through to shopping and spending habits, to enable advertisers to target audiences at scale.

The firm's new reseller agreements include deals with a team of industry execs, led by its Growth Consultant Lee Smith based in Singapore and Managing Partner Rob Kuwahara based in Canada. Neil Cooke (pictured), Global Partnerships Director, comments: 'The ability to tap into the expertise of reputed local digital experts and provide clients with the best service locally has enabled Blis to scale fast. We have gone from zero resellers four years ago to twelve resellers, covering over twenty markets in 2021, confirming Blis' position as a leading global player in the location space'.

Web site: www.blis.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.