RealityMine Adds Competitor Intelligence Product

Manchester, UK-based mobile data and survey tech company RealityMine has added a competitor intelligence tool, Experience SDK, to its product offering.

The tool can be integrated into existing mobile apps, and allows client companies to target micro-surveys based on opted-in mobile users' engagement with their competitors' web sites and applications, without any sensitive behavioural data leaving the user's device.

Head of Product Billy Grant (pictured) comments: 'Existing VoC data capture technology provides brands with virtually no context around how they are performing against their competitors. We see a significant gap in the market to provide brands and agencies with contextual data across competitor
websites and applications that can only be currently accessed through owned properties. Our Experience SDK opens a new front in the search for high value competitive intelligence; enabling brands to not only contextualise their existing data, but to also learn from competitor tactics and strategies that they can employ to increase loyalty'.

The company has additional offices in London, Stockholm and Sydney, and is online at www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.