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NielsenIQ Launches Platform for Smaller CPG Clients

May 7 2021

Newly rebranded consumer intelligence giant NielsenIQ has announced the US launch of Byzzer, a subscription-based platform providing actionable insights for small and emerging CPG companies in sectors such as food, beauty, pet, alcoholic beverage and cannabis.

Susan DunnThe company says it built Byzzer specifically 'to address what emerging CPG brands need: simplified, actionable retail insights that fuel faster growth without an army of analysts'.

The platform is powered by NielsenIQ's retail measurement and consumer panel data, and provides both brand alerts and market reports via a self-service portal. Weekly 'Brand Business Intelligence Email Alerts' use sales data from more than 90,000 stores and 100,000 households to identify risks and opportunities related to market share, product distribution, pricing, market performance and promotion efficiency; while the more than 30 Brand and Market Trend Reports can be used to benchmark sales trends, understand the impact of consumers' habits on sales, and identify business drivers.

Susan Dunn (pictured), NielsenIQ's Chief Revenue Officer, comments: 'Data inequality isn't new to retail. Emerging brands, especially in CPG, are bootstrapping their way to growth when it comes to data because there has never been an opportunity to harness the insights available to larger competitors. With this launch, NielsenIQ is evening out the playing field - we created Byzzer to give every SMB the insights to create strategies that win more customers, loyalty, and shelf space. We're sparking a revolution that will infuse the marketplace with brand diversity and fresh, innovative products to consumers'.

Web sites: www.byzzer.com and www.nielseniq.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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