Audience Measurement Conference

ESOMAR and the ARF are combining to host the Third Worldwide Audience Measurement Conference (WAM) from June 13 to 18 in Geneva, Switzerland.

A wide-ranging list of topics are due for detailed debate and coverage, among them:

• Internet audience measurement
• whether Outdoor / Out-of-Home measurement can attain the same level of accountability as television
• a comparison of print audience measurement systems around the world
• cross media and mixed media planning
• the electronic measurement of radio, and
• How to predict the audience for new TV shows.

Historically, the event has drawn as many as 500 attendees from nearly 50 countries.

More information is available from Ajay Durani ( ajay@thearf.org ) or Rocio Corrales ( r.corrales@esomar.org ) or via the two organisations' web sites at www.thearf.org and www.esomar.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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