Former IFF MD Mark Speed Joins Perspectus Global

In the UK, insights and polling specialist Perspectus Global, part of the GingerComms Group, has appointed former IFF Research Joint MD Mark Speed as an Associate Consultant.

Perspectus Global, which was previously known as Ginger Research, has recently expanded beyond PR polling to offer a range of services for B2B research and projects for new product development, evaluation and internal communications. The company also specialises in data visualisation, specialist sector consultancy and hard to reach panels.

Speed (pictured) joins with three decades of qual and quant experience, both in the UK and globally. He currently runs research consultancy xSpeediency, focusing on campaign evaluation, before which he spent more than fifteen years at full-service agency IFF, latterly as Joint MD, and a key member of the Health and Wellbeing sector team. Earlier he was a Partner at MORI.

Harriet Scott, founder and MD of the GingerComms Group, will continue to oversee the new division, along with Director Dave Arnold, Associate Director Ellie Glason, and Senior Research Consultant Jon Horsley. Scott comments: 'We are delighted to welcome Mark to the Perspectus Global team during this exciting time for us. We've been seeing a huge period of growth in the research sector over the last year, with more and more brands and agencies contacting us for research outside of our news generation expertise'.

Web sites: www.gingercomms.com and www.perspectusglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.