Experience management (XM) provider Qualtrics has launched four solutions using consumer feedback about online interactions, along with digital analytics such as page views, to help users design web and in-app experiences that attract new customers and engage existing ones.
The four new solutions include Web UX Optimization and In-App Experience Optimization, helping companies to automatically identify the web and app design or UX elements that are underperforming or causing visitors frustration - examples are site layout and browsing capabilities. These solutions also offer built-in benchmarks, so companies can compare their own performance on digital KPIs to those of their peers.
A third tool, E-Commerce Experience Optimization, helps companies optimize the discovery and purchasing process, using customer feedback and behavioral signals to identify visitors' pain points in their purchasing journey. Finally, Digital Journey Optimization enables companies to personalize interactions such as new account sign-ups or checkout, to increase conversion rates. This solution uses the Qualtrics XM Directory database with more than 4 billion unique profiles, to uncover insights based on feedback from any customer segment.
Jay Choi (pictured), Chief Product Officer, comments: 'As the volume of digital transactions increases, the competition for loyal consumers has never been higher. Organizations need to design memorable, personalized experiences that consumers want, based on a 360 view of their feedback and behavior, in order to build lasting customer and brand loyalty'.
Owned by SAP, the firm is online at www.qualtrics.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.