Comscore Rolls Out Plan Metrix Multi-Platform in India

Comscore has rolled out its Plan Metrix Multi-Platform service in India through its partnership with Kantar. The deal combines data on consumers' desktop and mobile behavior with information about their lifestyles, interests, attitudes and demographics.

Launched in 2017, Plan Metrix Multi-Platform will now merge data from Kantar's New Indian Consumer (NIC) survey with MMX Multi-Platform digital measurement from Comscore, to help marketers deliver multi-platform media plans, identify audience segments, and reach consumers across different platforms. It also helps publishers demonstrate the value of their multi-platform audiences and generate competitive comparisons.

Plan Metrix reports more than 300 different attributes in India across a range of lifestyles, interests, and activities, including automotive, beauty, electronics/computers, financial, food and beverage, health, home and living, retail and apparel, sports and leisure, and travel. Joris Goossens (pictured), Comscore's EVP APAC and EMEA, comments: 'Our global partnership with Kantar has already had a massive impact and now as we move forward in this key market, we are confident we will be able to enhance our client's consumer targeting and digital media planning capabilities'.

Web sites: www.comscore.com and www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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