Alter Agents Launches Shopper Influence Program

In the US, shopper behavior specialist Alter Agents has launched a tool called the Shopper Influence Research program, which uses a proprietary methodology to uncover shopper insights and help brands better understand consumers.

Based on decades of shopper research experience and data from the firm's recently launched 2021 shopper study, the new program has been designed to help understand where shoppers are going for information, how often and how influential each source is in the decision-making process. It also offers 'Shopper DIAL', which provides a look at a shopper's final brand choices, comparing initial conceptions to final purchase decisions.

Founder and CEO Rebecca Brooks (pictured) comments: 'Our latest research reinforced what we already know: brand loyalty is rapidly losing relevance. Today's shoppers have limitless options and information at their fingertips, and they're taking advantage of that power. This reality has a host of implications for marketers. We address these challenges directly with our new shopper influence research methodology program to give brands practical solutions to understand the modern shopper'.

Web site: www.alteragents.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.