YouGov Teen Profiles Launches in the US

YouGov has launched a dataset called 'Teen Profiles' to provide brands and agencies with insights into the attitudes, habits and behavior of 13-to-17-year-olds in the US.

Participants of Teen Profiles are invited to answer 'age-appropriate' questions spanning a broad range of relevant topics, including media consumption, gaming, sports, retail and online habits.

According to YouGov, the solution also unlocks future and youth-focused trends, highlighting their development over each month. The data is is fully opt-in and CCPA and GDPR compliant.

Lance Fraenkel, Product Extensions Lead, comments: 'YouGov Teen Profiles changes the game for what marketers know about young people - shifting it from the filtered responses of their parents to their genuine voices, views and behavior. Young people are a significant consumer base and their importance to brands and agencies will only grow as they get older. Teen Profiles means marketers can get ahead of the curve and stay on top of today's hot topics and ensure they don't get left behind'.

Web site: www.yougov.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.