comScore Networks has announced the launch of qSearch Europe, which provides insight into usage of the top search engines and portals, based on actual search queries. The new service adds figures for the UK, France and Germany to the existing measures for Canada and the US, and initial results show an interesting comparison.
According to comScore, initial figures suggest that the UK has 'a more developed online search market' than any of the other 4 countries covered, with UK search engine users in April conducting an average of 41.8 searches:
Search Engine Usage April 2004 | |
Searches per Search Engine User | |
United Kingdom | 41.8 |
Canada | 39.9 |
United States | 35.2 |
France | 34.0 |
Germany | 31.2 |
Source: comScore qSearch |
Canada | France | |||
Internet Reach |
Search Penetration |
Internet Reach |
Search Penetration |
|
74% | 65% | 53% | 65% | |
MSN-Microsoft | 96% | 46% | 72% | 27% |
Time Warner (AOL) | 57% | 7% | 39% | 24% |
Yahoo! | 79% | 41% | 43% | 23% |
United Kingdom | United States | |||
Internet Reach |
Search Penetration |
Internet Reach |
Search Penetration |
|
62% | 69% | 43% | 47% | |
MSN-Microsoft | 79% | 34% | 71% | 40% |
Time Warner (AOL) | 45% | 12% | 72% | 24% |
Yahoo! | 59% | 34% | 73% | 51% |
Source:
comScore qSearch April 2004 |
||||
*Internet Reach is defined as the percentage of total Internet users that visited a given property at least once during the month.
**Search penetration is defined as the percentage of total search engine users who conducted at least one search at a given property.
In terms of the volume of searches conducted, Google is no.1 in all of the countries analysed, although its lead is much slimmer in the US. It accounted for more than 70% of searches conducted at the top three engines by users in Canada, France and the UK, versus 44% in the USA.
Share
of Searches
Among Top
Three Engines April 2004 |
||||
Canada | France | UK | US | |
Google Sites | 70% | 80% | 77% | 44% |
Yahoo! Sites | 17% | 10% | 14% | 37% |
MSN-Microsoft Sites | 13% | 10% | 9% | 19% |
Source: comScore qSearch |
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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