GWI Debuts 'Impactful Audience Insights' Platform

Audience and gamer insights firm GWI has launched a platform to provide an in-depth view of global or local audiences. Tom Smith, company CEO and founder, says the platform enables businesses to access 'impactful audience insights' at a fraction of the cost of traditional MR.

London-based GWI (GlobalWebIndex) helps brands, media organizations and agencies to 'get closer to their audiences', by means of a subscription-based platform and a flagship survey, GWI Core, representing more than two billion people globally. Results of this survey cover the habits, behaviour and attitudes of 240 million US Internet users; gamer and sports fandom data across fifteen markets; and a view of the lives of business professionals and kids.

The company has invested multi-million dollars in its new platform, which provides tools through which to explore datasets, as well as access to GWI Core. According to the firm, the platform is designed to help businesses to be 'truly data-driven', by putting insights and bespoke dashboards into the hands of everyone across the organization - from decision makers in the C-suite to data analysts, researchers and marketers.

'With our new platform combined with our tried and tested methodology' says Smith, 'you can secure insights and answers in an instant versus a drawn-out process, at a fraction of the traditional market research cost. At the same time, you can ensure organizational alignment, meaning everyone is working from a single source of truth - to tell the same story, inform the decisions that matter and deliver impactful results'.

Web site: www.gwi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.