Funds for Ad Testing Platform Marpipe

New York-based multivariate ad creative testing specialist Marpipe has raised $8m in a Series A round of funding, which it will use to build out its platform, double its team by the end of the year and triple it in 2022.

Marpipe's automated platform enables brands to upload their designs and ideas, create and test all the potential creative possibilities within days, and get their audiences to decide which creative executions to build out and scale. Clients gain an understanding of why their ad creative works or doesn't work, and how to optimize their assets. Performance data is available for each ad asset within a week.

New funding has been led by Stage 2 Capital with participation from ValueStream Ventures, Commerce Ventures, Ripple Ventures and Samsung, while Laconia Capital Group, Math Capital and TIA Ventures were among those who extended their existing investments in the company. The latest funding adds to Marpipe's initial raise of $2m seed round in 2019. Dan Pantelo (pictured), founder and CEO, comments: 'This new funding will significantly further Marpipe's efforts to build the tech stack that enables creatives to predictably deliver winning ad creative'.

Web site: www.marpipe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.