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Influencer marketing firm CreatorIQ has acquired Tribe Dynamics, which provides an advanced analytics and benchmarking platform for the sector.

Tribe's solutions - used by beauty and fashion brands like Estee Lauder, Fashion Nova and LVMH - will now be available through CreatorIQ's Creator Intelligence Cloud. CreatorIQ boasts more than 450 customers, 250 employees and $90 million in funding, making it 'the largest influencer marketing SaaS platform in terms of revenue, growth, data authority, and global expansion'. Combined, the firms will provide an end-to-end solution for marketers to find, activate, manage and measure their creator relationships - with a 360-degree view of performance.

The transaction is expected to close in the next few months, with Tribe then continuing to operate as an independent company for the foreseeable future.

Igor Vaks (pictured), founder & CEO at CreatorIQ, says the deal accelerates his company's focus on advanced data science and analytics. He elaborates: 'Applying Tribe Dynamics' proprietary models, which are the standard in the beauty & fashion industries, to additional verticals will allow us to offer analytics and measurement benchmarks for the entire industry. This partnership raises the bar for what leaders should expect from an influencer marketing platform'.

Tribe Dynamics President Conor Begley comments: 'This is a big deal. Tribe Dynamics coming together with CreatorIQ is more than just two influencer marketing leaders joining forces with complementary strengths. It's a profound opportunity to create standards for the entire influencer marketing sector and represents a multi-billion dollar market opportunity. Together, we will represent the unquestioned leader in the market and we are committed to serving the needs of brands across the globe as they invest in influencer marketing'.

Web site: www.creatoriq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.