Marcoms agency network Wunderman Thompson has appointed Christiaan Lette as UK Chief Data Officer, based in London.
WPP-owned Wunderman Thompson (previously known as JWT) has a Data arm which comprises more than 1,000 execs who are specialists in marketing transformation, marketing science, and marketing automation and personalization. Lette (pictured) joins from global media agency Wavemaker, where he served as UK Chief Digital Officer and MD, having previously led the Wavemaker Precision division, comprising 250 specialists in analytics, data strategy, digital activation and eCommerce. Earlier, he worked at creative and digital agencies including Publicis, TBWA, WCRS and Possible.
Commenting on the appointment, Pip Hulbert, UK CEO, said: 'Christiaan is a remarkable talent with in-depth experience across creative, technology and media that will perfectly tie together our capabilities, products and services. With the demise of third-party cookies and the opportunities presented by first-party data we are delighted that Christiaan is joining us to further strengthen Wunderman Thompson's Marketing Transformation, Science, Automation and Personalisation practices.'
Web site: www.wundermanthompson.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.