Programmatic advertising platform StackAdapt has integrated Oracle Moat Measurement into its offering for retail and CPG advertisers, providing real-time measurement and attribution metrics which the firm says were previously unavailable to the sector.
Canada-based StackAdapt offers a platform combining machine learning with an intuitive user interface, through which media buyers can plan, execute and drive ads across all devices, inventory and publishing partners. Its new Oracle Moat integration provides clients with real-time attribution reporting into online and off-line sales. The Oracle Moat Outcomes API expands Oracle's inflight measurement capabilities, enabling brands and marketers to access measurement results in whatever format fits their needs, either via the API's interface or by pulling results directly into their data dashboards.
Michael Shang (pictured), VP of Partnerships and Business Solutions, comments: 'This first-to-market integration with the Oracle Moat Outcomes API helps our retail and CPG clients unlock more in-depth measurement analysis that can be optimized directly within the StackAdapt platform. We strive to continually add to our combinations of data to further enhance our in-platform capabilities and features. Oracle Moat Outcomes gives our clients more transparency into attribution and measurement information in real-time and in a uniform manner'.
Web site: www.stackadapt.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.