Mobile MR consultancy Reach3 Insights has appointed long-time Ipsos exec Siddharth Gopinath as Senior Vice President of Financial Services.
Part of Rival Group Inc., Reach3 gathers insight through tools based on mobile messaging. Gopinath (pictured) joins after a year at Toluna, where he designed quant platform solutions; and before this spent a decade at Ipsos in New Jersey, latterly as VP, Financial Services of the group's qualitative research arm, Ipsos UU. Earlier, he held senior marketing and brand management roles at Ebro Foods, Reckitt Benckiser and General Mills.
In his new position, Gopinath will lead the development of Reach3's Financial Services Insights team, which works with clients across the banking, payments, insurance and investment sectors. Founder and CEO Matt Kleinschmit comments: 'Since launching Reach3 just over three years ago we've been amazed at the client demand for our immersive mobile messaging-based insight solutions that allow companies to get closer to consumers and stakeholders. I am excited to have Siddharth on board so that we can now bring these same solutions to a Financial Services industry'.
Web site: www.reach3insights.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.