In Paris, user experience (UX) analytics platform Contentsquare has hired former French government official Kat Borlongan for a newly created role, Chief Impact Officer, leading a drive into areas that deliver 'greater impact, beyond revenue growth'.
Contentsquare helps businesses understand how and why users are interacting with their app, mobile and web sites; combining behavioural data from billions of touch and mouse movements every day with artificial intelligence to help clients measure the impact of their actions and optimize the customer journey. In May, the firm raised half a billion dollars in a Series E round of funding, which it is using to expand its leadership team in Europe and the US.
Borlongan joins after serving under the Macron administration as Director of La French Tech, a government-led mission built to bolster France's start-up ecosystem. During her time in this role, the programme created a national growth-stage program (French Tech Next40/120), launched an accelerator for underprivileged founders, and supported thousands of start-ups. Prior to this, she was a Founding Partner of innovation agency Five by Five (acquired by Capgemini).
In her new role, Borlongan will work with the entire Contentsquare team across digital trust and privacy, DE&I (Diversity, Equity & Inclusion) and sustainability issues, bringing together teams across the organization, including people operations, product innovation, marketing, and corporate social responsibility to shape the company's approach. She will report to CEO and founder Jonathan Cherki, who comments: 'I believe it's time to broaden our horizons and think beyond our growth to the impact we want to have on our people, on our ecosystem, but more than that - on society at large. I am looking forward to learning from Kat and working alongside her to understand how to use the best of what Contentsquare has to offer to improve the lives of the people which it serves'.
Web site: www.contentsquare.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.