Consumer data company Pureprofile has partnered with insight exchange and sample management platform Cint, enhancing its sampling options, data collection process and quality assurance.
Pureprofile has automated both the supply and demand side of its sample sourcing and data collection / fieldwork processes through Cint's Buyer and Supplier APIs; and the deal gives it access to Cint's Insight Exchange, comprising 145 million respondents across 130 countries. Additional quality assurance will also be provided via access to Cint's AI-based fraud detection tools and both proprietary and third-party solutions that verify overall platform health.
Cint EVP of APAC Karine Parsy says the partnership provides a 'perfect example' of how the company can automate workflows to help create efficiencies for data collection processes. Martin Filz (pictured), CEO of Pureprofile, adds: 'Our partnership with Cint streamlines the delivery of valuable, actionable insights to our clients, so they can make better decisions. Our two companies have a shared vision of using technology to help meet the market research industry's demands for value, quality and speed'.
Web sites: www.pureprofile.com and www.cint.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.