Comscore Launches 'Everywhere' Cross-Platform Solution

Comscore has launched a single-source cross-platform measurement solution - 'Comscore Everywhere' - promising a deduplicated view of media consumption and audience intelligence across media and screens.

The firm says the new service, powered by a single dataset and methodology, has been designed to create a common comparable 'audience definition', delivering a true picture of consumer behavior and 'accurately capturing the realities of the modern media consumer'.

Everywhere builds on the firm's Campaign Ratings, which measures deduplicated reach and frequency across linear TV, CTV and digital. It also adds to the Comscore TV national and local TV measurement suite, with the ability to offer deduplicated ad campaigns on YouTube, while providing a 'personification methodology' to capture person-level co-viewing, and expanding Comscore Consumer Intelligence to all 2010 local markets.

David Algranati (pictured), Chief Product Officer, adds: 'Consumers don't think in terms of linear versus streaming versus digital - they think of content. Measurement must reflect that reality, and with today's launch, Comscore is the only measurement company with the experience, scale, technology, combined with unique big data assets, innovative methodologies and best-in-class services to deliver on the future of cross-platform media measurement'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.