Comscore and non-partisan voter data provider L2 have partnered to launch a cookie-free audience profile solution, based on behavioral political data and for use in targeting across digital, mobile and CTV ad inventory.
L2 provides a national voter file with more than 600 demographics, consumer, donor, contact and modeled attributes. The collaboration will combine this with Comscore's patent-pending Predictive Audiences methodology to create cookie-free political segments. These can be used to reach audiences based on such attributes as voting likelihood and political affiliation, candidate approval and stance on issues such as vaccination, immigration and climate change.
Rachel Gantz, Comscore General Manager, Advertising says the partnership will create privacy-friendly political behavior and opinion-based audiences through which advertisers can reach their target audience. Joy Friedman, Director of Marketing & Partnerships at L2, adds: 'We are thrilled to launch these privacy-focused audiences with Comscore in a midterm election year. We are known as a trusted partner within the political space and being able to offer our clients future-proof and effective targeting built on our unparalleled data set is invaluable'.
Web site: www.comscore.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.