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GBK and Qualtrics in Brand Advisory Partnership

January 14 2022

In the US, marketing strategy, consumer behavior and analytics consultancy GBK Collective has partnered with experience management (XM) specialist Qualtrics, to provide extended brand advisory services to clients.

Rebecca SzewGBK Collective offers a proprietary research model combining sector knowledge, research expertise and data analytics to help clients understand industry trends. Through the partnership, the company will work with clients to apply real-time analytics and predictive insights using the Qualtrics XM Platform.

Qualtrics' BrandXM solution helps clients make decisions that drive brand impact, and analyze the competitive landscape to predict market trends. Combining these tools with GBK's offering will provide Qualtrics' clients with expertise and analysis to further improve their brand tracking programs.

GBK's EVP, Research and Insights Rebecca Szew (pictured) comments: 'To date, brand measurement has been limited by an over-reliance on backward-facing data. Now in partnership with Qualtrics, we're helping brands to design forward-looking programs that inform business decision-making, accelerate customer growth and improve brand performance'.

Web site: www.gbkcollective.com and www.qualtrics.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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