New York-based full service agency Radius Global Market Research (Radius GMR) has raised an undisclosed amount of funding from Star Mountain Capital.
Radius provides data science and an immersive approach to offer clients brand guidance, engagement / loyalty analyses, and help with product development initiatives. The firm's proprietary Brand Growth Navigator helps brand teams determine which issues - such as product innovation, brand building, customer experience and communications - need to be addressed first for long-term growth.
The company's investment deal was advised by M&A advisory firm JEGI CLARITY, and Radius MD Chip Lister (pictured) comments: 'As our bankers, JEGI CLARITY have positioned our business effectively, helping us to generate strong market interest from high-caliber prospect investors. They worked with us in creating value-driven competitive tension and gave us multiple paths toward what became an excellent outcome'.
The company, which has offices across the US, London, Dubai and Shanghai, is online at www.radiusinsights.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.