Global data, analytics and insight company MESH Experience has appointed long-term Euromonitor exec Martin Daniel to lead data quality management.
London-based MESH Experience, which also has offices in New York, collects and analyses data on what people experience about a brand, including all paid, owned, and earned touchpoints. The firm's Real-time Experience Tracking (RET) approach captures every brand encounter people have with brands 'in the moment'.
Daniel (pictured) joins after more than eighteen years at market reports and analysis firm Euromonitor, where he latterly served as Lead Business Analyst, managing up to fifteen projects per year, from conception to completion. In that role, he acted as liaison between research and technology, analysing, managing and delivering requirements and creating project specifications, before translating research and commercial objectives into deliverables. He joined Euromonitor in 2002 as Data Quality Manager.
In his new role, Daniel will help the company with the data quality management aspects of delivering RET projects, and with helping clients join together disparate data sets. Founder and CEO Fiona Blades comments: 'I'm delighted Martin has joined us - as the world of data gets more fragmented, Martin's wealth of data expertise will help us and our clients to navigate through this complexity.'
Web site: www.meshexperience.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.