Kantar Strengthens Leadership Team in Singapore

In Singapore, Kantar has promoted Katie McClintock to Managing Director, South-East Asia (Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam), while Emma Eichbaum moves from Kantar Thailand to take up the position of Head of Client Growth.

McCllintock was most recently CEO of the Insights division in Singapore, before which, she spent a decade at Kantar's brand strategy specialist Added Value, latterly serving as CEO in Singapore, having previously been the business's CEO in Greater China. Earlier, she was responsible for MasterCard's marketing planning, insight and strategy development for the Asia Pacific region, and she worked for PepsiCo.

Eichbaum moves from Kantar in Bangkok City, where she served as Chief Strategic Officer. Before which, she spent more than twelve years in the city in various roles, latterly working as Head of Client Service - Growth Solutions. During her time with the group, she also served as Head of Kantar TNS Thailand, and Executive Director Kantar TNS New Zealand.

Wayne Levings, CEO, Insights, APAC - who arrived in Singapore from London in November - comments: 'There are many similar opportunities and challenges across South-East Asia, and with Katie at the helm, we are providing more focus on these key markets, and better utilising expertise and best practice in a more scaled and ambitious way. Singapore is the key client hub for many South-East Asia markets and Katie will work closely with each to further accelerate growth. The addition of Emma to support our commercial excellence work will undoubtedly augment the ambition of clients to be their best in the region.'

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.