Daily Research News Online

The global MR industry's daily paper since 2000

Nielsen Sues TVSquared for Patent Infringement

March 14 2022

Nielsen is suing measurement and attribution specialist TVSquared, claiming that it infringed a patent entitled: 'Methods and Apparatus to Collect Distributed User Information for Media Impressions and Search Terms'. The ratings giant's claim includes lost profits.

Nielsen Sues TVSquared for Patent InfringementThe suit has been filed in the United State District court for the Western District of Texas in Waco and concerns US Patent No. 10,063,378, which covers a technique for measuring audience exposure across platforms while protecting personal information. In a statement, Nielsen claimed that TVSquared had misappropriated its intellectual property. 'TVSquared's conduct has caused and will, in the absence of an injunction, continue to cause Nielsen to suffer damages - not limited to lost sales and sales opportunities. Nielsen will continue to suffer damages and irreparable injury for which it has no adequate remedy in law', the firm added.

Last week, Edinburgh, Scotland-based TVSquared was acquired by Connected TV (CTV) advertising delivery and measurement platform Innovid for around $160m. Innovid responded to the suite by saying it is reviewing the complaint, but plans to vigorously contest any allegation that the firm has infringed any Nielsen patent.

Web sites: www.nielsen.com , www.tvsquared.com and www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
View all recent news
for USA
View all recent news
for Asia
View all recent news
for Australia


To receive (free) news headlines by email, please register online