Ipsos' Synthesio Joins Twitter Partner Program

Ipsos-owned social media intelligence and listening platform Synthesio has joined Twitter's Official Partner Program, with the goal of creating new insight services and jointly building new relationships with client marketing and insights teams.

Acquired by Ipsos in 2018, Synthesio provides clients with a predictive picture of their markets and buyers. The firm's AICI platform taps AI, natural language understanding and Ipsos' existing analytical frameworks to support online and off-line data sources.

Synthesio says the Twitter partner evaluation process assessed its platform across quality, scale, relationship, health and compliance, and that the partners will help global brands and agencies tap into the full potential of both real-time and unique historical data. The partnership will also expand Synthesio's data 'hybridization' and predictive capabilities, allowing clients to see what they are missing across their most important online and off-line channels and identify future trends.

Synthesio CEO Heath Podvesker (pictured) comments: 'Our mission is to offer the most complete, accurate, and predictive picture of markets and buyers, and being part of Twitter's TOPP program drives this mission forward and provides tremendous value and insight for our customers. Twitter has always been a critical source of consumer intelligence for brands, and we look forward to creating new offerings together, and helping to grow Twitter's role in the AI-enabled consumer intelligence market'.

Web sites: www.synthesio.com and www.twitter.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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