Researchbods Opens 'Studio' Creative Division

UK-based customer insights and communities platform developer Researchbods has launched a dedicated creative division called 'Studio', which will work with all teams across the business to enhance its creative offering.

The Leeds-based company offers insight communities and global data collection to deliver real-time consumer insights. In 2019, Researchbods, Bonamy Finch and start-up LiFE partnered to create a new group called STRAT7, to help businesses and brands extract new customer insights and interpret them to create data-driven strategies.

The new 'Studio' team is responsible for creating a consistent experience across all brand touchpoints, for community members and for clients, using a range of multimedia skills including branding, graphic design, illustration, iconography, videography and animation. Studio's mission is to deliver the 'highest quality' insight community environments for respondents, in order to improve engagement and participation; and to produce 'inspiring and shareable' outputs for clients - including infographics, dashboards and videos - for maximum impact with key stakeholders.

Studio will be led by Creative Director Darren Sloper (pictured), who has more than 22 years' design experience, and who before joining the company in 2014 was Head of Digital Design at Intermarketing Agency-owned IMA-HOME. Sloper comments: 'Great design is something we're really passionate about at Researchbods. It's so important to visualise insights and stories that cut through the noise. We work closely with clients to make sure we're staying true to their brand and creating outputs that they can socialise across their business'.

Web site: www.researchbods.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.