Data-driven marketing solutions provider Stirista has appointed former Integral Ad Science CTO Anthony Lucia as Chief Technology Officer.
Headquartered in San Antonio, Texas, Stirista delivers privacy-compliant data to help clients target customers and prospects using digital, e-mail and social media channels. Its real-time databases offer access to more segmentation options, and once an audience is selected, the firm helps clients optimize the most appropriate messages. It also offers fully managed digital advertising, to help clients get in front of their audience where they search online.
Lucia (pictured) joins from digital media measurement firm IAS, where he served as CTO, driving the firm's software and data transformation processes. He previously held senior leadership data engineering positions for Patients Like Me, an iCarbonX company; John Wiley & Sons; and at Thomson Reuters, where he was CTO of the Healthcare and Science division.
Commenting on the appointment, CEO Ajay Gupta said: 'Tony is a star in the tech world having most recently led the tech team at Integral Ads Science during their IPO. Given our own growth aspirations, Stirista and Tony are a natural fit as we rapidly scale our team. Tony will take our already robust product suite and make it world-class as we build out our customer data platform and onboarding solutions for CTV'.
Web site: www.stirista.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.