Location intelligence and marketing software company Reveal Mobile has launched a self-service platform for out of home (OOH) campaign measurement, known as Mira.
Reveal is based in Raleigh, NC and New York, NY. Its VISIT Local platform and associated offer includes geofencing marketing and attribution solutions, helping clients 'of any size' including ad agencies, retailers, media companies and restaurants to understand, reach and measure appropriate audiences.
Named after a location intelligence solution for OOH, acquired by the company last year, the new Mira Console was developed in partnership with software design firm Lyft, Inc. and will deliver measurement reports for traditional, digital, place-based, programmatic and moving OOH ad campaigns via self-service software. Users will get a measure of the in-store, mobile app and online actions that consumers take after being exposed to OOH ads.
Reveal's Chief Commercial Officer Jon Frangakis comments: 'This new OOH measurement platform is the latest innovation coming out of Reveal Mobile and Mira having joined forces to democratize attribution. The Mira Console cements Reveal Mobile's position as the only SaaS provider for measuring all types of OOH ad exposure and all conversion environments'.
Web site: www.revealmobile.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.