Schlesinger Buys Sample Firm Opinion Capital

International data collection and research tech company Schlesinger Group has acquired Canada-based programmatic sample provider Opinion Capital, for an undisclosed sum.

Founded in 2012 and headquartered in Saint-Lazare, Quebec, Opinion Capital specializes in API integration between MR companies looking to match sample research projects to the best possible respondents. Focused on unique sample sourcing and user experience, the company provides clients with tools to use multiple programmatic connections for panel recruitment and online sample delivery.

Schlesinger has added Opinion Capital to its global sample and research technology portfolio, which will now generate access to millions more survey respondents for clients. Opinion Capital President Vincent Dupuy (pictured) says the firm 'sought a partner with sample quality and seamless sample access at its core'. He adds: 'Joining Schlesinger Group at this exciting time in their technology-led growth allows us to scale our panel and programmatic sample access globally to support the industry's urgent demand for faster and easier access to trusted sample to better understand their audiences'.

Web sites: www.schlesingergroup.com and www.opinioncapital.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.