comScore Networks has announced the acquisition of custom survey research and consulting firm Q2 Brand Intelligence. The Q2 organization will be integrated into comScore's survey research division which will be known as comScoreQ2.
Q2 has extensive experience in the consumer packaged goods, retail, financial services and technology industries, with current clients including Borders Books, The Hartford Financial Services Group, PETsMART, Sun Microsystems and Ticketmaster. CEO Larry Denaro, who founded the company in 1999, will assume the position of president, comScoreQ2 with immediate effect. All Q2 executives will join the comScore team, and comScore will continue to operate Q2's offices in Seattle and Boston.
comScore's Survey Research division has conducted more than one million consumer interviews for more than 50 of comScore's industry-leading global clients in its three years of existence. It will now integrate Q2's revenue-based predictive modelling techniques, which help clients identify specific business strategies that generate the greatest revenue with the highest probability of success.
Magid Abraham, Ph.D., president and CEO of comScore Networks, says comScore has always been committed to helping clients connect the dots between research and actionable, revenue-generating strategies. 'Q2 has developed unique methodologies designed to achieve the same goal. Our combined strengths - in innovative research approaches, unique consumer data and industry knowledge - will allow us to deliver services that offer our clients even greater value'.
Web sites for the two companies are at www.comscore.com and www.q2brand.com
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.